12 November 1999
Vancouver Votes: The Adís - THE COMMENTARY
By Joseph Planta
- A Joseph Planta Commentary - The adís have been cropping up throughout this town. The billboards are a rotating with images of ĎResponsible Governmentí (NPA) and the leaflets are a passing with a choice for us whether we wants more transit and roads (COPE). This past edition of The Courier (November 7) is chock full of adís from members of the NPA, COPE/Green and a mayoralty candidate named Dr. Evil. Why the heck is council candidate Tim Louisí mug larger than mayoralty candidate David Cadman?
The NPA scores on subtlety in the placement of the adís. COPE/Green go for the flashy and sort of tacky advertisements. But, with the Louis thing, I have it on good authority that the guy is a well-known popular person, and the party is just exploiting that. Good move, but will it actually get him elected? Letís hope so.
The websites are also quite interesting. The NPA site < www.npa.bc.ca > is subtle, again, as well as tastefully done. It doesnít have frames or fancy moving ad bars that scroll along the top. The COPE site < www.cope.bc.ca > is tacky, again. Itís got a useless and ill-placed frame, as well as the nauseating green colours of the party. The Green party website is at < www.greenparty.bc.ca >, I havenít had a look, so if you do tell us about it.
The adís wonít make any major indentation into the conviction of the Vancouverite voter. The election is the NPAís to win, but I doubt they will. The adís are, on both sides, simply to rate the COPE/Greenís ability to get out there. COPE/Green has the most unfortunate of predicaments. Most of those running on the NPA side are incumbents, thus somewhat well-known. COPE/Green need these adís to register in the typical voterís mind. If they donít, theyíre practically toast.
Questions and comments may be sent to: email@example.com
An archive of Joseph Planta's previous columns can be found by clicking HERE .